ErinIs…

Posts Tagged ‘agencies

Un-website.

Posted on: June 4, 2009

BooneOakley also launched a new site this week that’s causing some buzz as its completely in YouTube.

They utilize YouTube’s ability to have clickable portions within videos to create the buttons that take you to different “pages”. Very much like Modernista’s unwebsite (that Skittles later copied) and in keeping with their agency description “BooneOakley is a full-service, out of the box ad agency.”

Clients.

Posted on: May 27, 2009

Too good not to share – via Renegade Agency Confessional

I can’t remember what life was like before YouTube.

Frank.

Posted on: May 17, 2009

Frank Duffel is a guy I could see my dad being buddies with – a bit of a hard ass but simple and straight forward. While he puts the “no” in innovation, he somehow ended up with a Facebook page, a youtube series and his own website, but my guess is that the overly ambitious June is responsible for that (see episodes 4 and 5). 

Mr.Duffel is the President of The Post Shredded Wheat Co. where they’ve done nothing to change the cereal since 1892. After two two huge achievements, adding milk to cereal and make Post Shredded Wheat spoon size, Post Shredded Wheat has not changed a thing. To fully understand Frank check out his speech on Progress…good stuff. 

Well done Ogilvy! It’s incredibly entertaining, sociable and still delivers a powerful message. Heck, I bought a box at the grocery store today and I don’t even eat cereal.

This is taking billboards to a whole new level. 

Audi told BMW it was their move and Santa Monica BMW took that challenge with a bigger more badass billboard across the street. Genius! 

santamonicabmw

Juggernaut Advertising is the agency responsible for the bold move from Santa Monica BMW.

I applaud them for not only being creative and snarky but aware of the original Audi billboard and being able to sell this to their client.

Well played, Juggernaut well played. 

Check out a video of the process below

Read the rest of this entry »

Dreaming.

Posted on: April 14, 2009

On the new bsuiness squad I think a lot about my dream accounts to land. Some are on the list because I absolutely love the products, some are on there because I geniuely think they’d be fun, some purely for the challenge, some because I think there are so many creative and innovative ways to advertise. 

1. The cool start up no one even knows about yet. 

2. Lucky Charms 

3. GUESS footwear 

4. The Ivy Hotel

5. The Raiders 

6. Islands

7. Puma

8. Hardrock

9. Charlotte Russe 

10. United states Lawn Bowls Association

 

Who are your dream clients?

Busy.

Posted on: March 24, 2009

Slammed. Overwhelmed. Overworked. 

Take your pick. I know that’s no excuse to abandon my blog, but I’ve barely seen my apartment let alone my friends. I just haven’t had time to post anything new. 

I do have a ridicuoulous back log of half thought out posts waiting in my drafts folder, so when I have time I’ll be back in a flurry! 

My boss promises next week will be better….we’ll see…

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Super.

Posted on: February 1, 2009

It’s Super Bowl Sunday! WOOOHOOO.

For those of us with teams not in the super bowl (it was rebuilding year for the Raiders) who have a love for advertising, its really all about the commercials. According to the twitterverse NBC sold 69 30 spots this year, raking in $206 million. Which agencies sold a superbowl spot this year? 

Thankfully some people have put together some tools to evaluate the ads in real time. So now I can go to work tomorrow armed with comments, opinions and insights on all the spots. You can tweet using #sbads09 or just read twitter comments here. Or participate on SuperAdSunday which comes with a comprehensive guide to calling fouls.

My personal favorite of the fouls is the Incomplete T ‘ N ‘ A. 

incomplete-tna

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Tweets

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