ErinIs…

Posts Tagged ‘digital

Google.

Posted on: May 10, 2009

Google has decided to go un-digital. To fight for market share for their browser Chrome (which, in full disclosure, I love), the giant has launched a TV campaign in Japan. 

I have to admit I love it. The perfect mix of traditional and digital, lovely visuals and a funky soundtrack.

Tech.

Posted on: April 23, 2009

Ad:Tech was a fantastic experience. The discussions and panels were informative, interesting and relevant. I’ll share what I learned in the next couple of posts but also had to share three completely unimportant things I gleaned from my trip. 

1) There are just not enough young women involved in digital advertising, ad tech, what ever you want to call it. I was one of the few younger ladies who was not running an exhibitor booth. I was also the only person in flip flops and jeans, come on people you’re not at the office you don’t HAVE TO wear those kahki pants, brown shoes and polo shirt. We’re digital – we’re supposed to be cooler than that! 

2) Everyone says they’re a Digital Expert if they’ve been involved in the web since the 90s. This does not make you an expert, I’ve done a lot of things since the 90s; time alone does not make one an expert (or else I would put crayon coloring expert on my business cards). 

3) Ad Networks are overly fertile and have spawned like Snuffalufagus and Lucy, the pet mice I had when I was little. If I knew how I would create sort of naming generator for new ad networks (Spoiler Alert: it will contain at least one fo the following words: ad, media or a misspelled word). Chances are the AdMediaNetwurk is described as the leading/best/largest performance-based advertising solution (it is not).

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