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Archive for the ‘viral’ Category

United.

Posted on: July 10, 2009

United Airlines broke Dave Carrol’s guitar. He spent over nine months trying to get the airline to take responsibility and pay for the damages; they refused. So he took to the interwebs and created this incredibly catchy and entertaining video “United Breaks Guitars” with his country music band Son of Maxwell.

The video currently has 12,559 comments, 5-stars by 19,750 ratings and 2.3+ million views.

When will companies learn that poor customer service + internet = horrible reputation destruction? It took the man more than a year to get completely rejected by United claims, write the blog post and create the video. Which means United had a year to make things right, they had a year to pay $1200 to fix the guitar that the airline workers broke, they had a year to make Dave Carrol a fan of United.

How hard is it to train your employees to be nice to your customers? How difficult is it to do right right thing?

According to United’s Twitter the airline contacted Dave, donated $3,000 to Thelonius Monk Institute of Jazz 4 Music Education 4 Kids and is working with Dave for some positive songs. Too late? What do you think?

Zack.

Posted on: June 17, 2009

Tampax Girl Parts

Meet Zack, the star of the most disturbing online campaign EVER created.

The premise is that Zack went to bed one night with “guy parts” and woke up with “girl parts,” although he remains a guy in every other aspect. Throughout the videos Zack only expresses mild confusion, never close to FREAKING out like most guys would be.

On his site, Zack16.com,  you can read his diary and watch the very professionally produced videos of this transformation.  Check out his diary entry from Day 9 where a copywriter had the time of his life crafting these beautiful and touching words –

It happened so fast. C’mon, I just was just dealing with my newly acquired girl parts. And I had no choice. They just showed up. I didn’t even get a 30-day money back guarantee. Then BAM! I get hit by the menstrual express. I didn’t even have time to give my new girl parts a pet name like “Fifi” or “Alexandra.” No, we had to rush right into menstruation.

In the Day 9 video you’ll see the Tampax vending machine – voila after 9 freaking days of girl parts, vagina, PMS and menstruation talk we finally get a product placement that lets up know who to thank for this this “viral” series.

So thank you, I am now scarred for life. Is this as contagious as swine flu? Can I wake up one morning with “guy parts” or is this a guy to girl only type of thing? Why doesn’t Zack seem more concerned? Is this some sort of super strength STD that I need to be on the look out for?  Or does this prove that you can “lose it” if you don’t “use it”? Why hell isn’t he freaking out?? If I think Zack is cute, am I a lesbian? Ugh, you may have made me feel better about “Menstruation Island” but now I’m questioning my sexuality. Gee thanks Tampax!

Didn’t viral used to mean it was low budget and at least attempted to look like it was consumer produced? I wonder what the bill was for this because I see a part two where Zack wakes up with robot parts! Or his Fifi meets another Fifi and we learn about transsexuals. Or we follow around a girl who wakes up with “guy parts” and dribbles out apologizes to for every stereotypical guy cliche and then shaves her new balls, sponsored by Gillette.

You can read more about it on AdAge or if you’re like me, you can curl up into a ball and cry over the state of advertising.

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Wolves.

Posted on: May 23, 2009

The power of community is evident through many social media platforms. Companies are learning that cultivating a positive brand experience through open communication and 24/7 availability can create consumers who are your brand advocates. I am a huge believer of social media participation and online reputation management (really you can’t create your presence without closely monitoring the results through a rep management process). 

Sometimes the community takes something and owns it in a way you could have never imagined making it 100 times awesomer. In those times you can only be thankful that some people have way too much free time on their hand and just the right dose of creativity. Yahoo Answers, Amazon Reviews and some people’s random sites have generated hundreds of users to participate and hundreds of thousands to view. 

Here are some of my favorite: 

Three Wolf Moon T-Shirt (Amazon Review) 

  • 688 customer reviews 
  • 7,245 users voted on the reviews

This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that’s when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to ‘howl at the moon’ from time to time (if you catch my drift!)……

Does anyone know a website where for cool bebo profile names? (Yahoo Answers)

  • 4 response
  • 416 users voted on the reviews

…The internet burned brightly as an escape, a way to show who you were to a wider audience, a way of discovering and sharing things you never knew existed, a way of forcing back the ever encroaching shadows of the real world to keep your internal flame burning just that little bit longer….

Tuscan Whole Milk, 1 Gallon, 128 fl oz (Amazon Review)

  • 1,059 customer reviews
  • 1,436 users voted on the reviews

One should not be intimidated by Tuscan Whole Milk. Nor should one prejudge, despite the fact that Tuscan is non-vintage and comes in such large containers. Do not be fooled: this is not a jug milk. I always find it important to taste milk using high-quality stemware — this is milk deserving of something better than a Flintstones plastic tumbler. One should pour just a small dollop and swirl it in the glass — note the coating and look for clots or discoloration. And the color — it should be opaque, and very, very white. Now, immerse your nose in the glass and take a whiff. Tuscan transports you instantly to scenic hill towns in central Italy (is that Montepulciano I detect?) — there is the loamy clay, the green grass of summer days, the towering cypress…

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Olden.

Posted on: May 20, 2009

Back in the olden days of the internet, Facebook was just for college kids, flash sites were cool and you couldn’t rely on someecards to be there to help you communicate openly with your friends. 

SomEecards

All the way back in 2003 you had to rely on your own internet skills to send out cards to your friends, family and complete strangers. You bought a URL, maybe the name of your pet, you created a real life card and then you uploaded it to the previously mentioned URL. 

The result of your efforts would be Jara.com.

Simple, effective and peaceful. Thank you Geoff and Jara. You made my day.

I can’t even be mad that I wanted your URL for a client. You’ve paid 6 years worth of domain and hosting fees so you could continue to wish those closest to you (and those of us who stumbled upon it) some much needed Peace on Earth. 

Jara

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Frank.

Posted on: May 17, 2009

Frank Duffel is a guy I could see my dad being buddies with – a bit of a hard ass but simple and straight forward. While he puts the “no” in innovation, he somehow ended up with a Facebook page, a youtube series and his own website, but my guess is that the overly ambitious June is responsible for that (see episodes 4 and 5). 

Mr.Duffel is the President of The Post Shredded Wheat Co. where they’ve done nothing to change the cereal since 1892. After two two huge achievements, adding milk to cereal and make Post Shredded Wheat spoon size, Post Shredded Wheat has not changed a thing. To fully understand Frank check out his speech on Progress…good stuff. 

Well done Ogilvy! It’s incredibly entertaining, sociable and still delivers a powerful message. Heck, I bought a box at the grocery store today and I don’t even eat cereal.

This went viral a couple of weeks ago and I didn’t have a chance to post or write about it.  It’s such a great spoof of the New York Times spot.

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One of the best PSA campaigns ever put together. Well produced, fabulous integration with enough components to go viral all on its own . They even created their own little catch phrase, Tan-Tasic

Check out the website for your free Computer Tan trial.

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