ErinIs…

Archive for the ‘web’ Category

Moved!

Posted on: July 25, 2009

I’ve moved my blog over to my actual website Erinis.com please check it out and update your bookmarks or RSS.

Thanks for reading 🙂

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Awful.

Posted on: June 27, 2009

I am not a violent person. However, I would like to physically harm who ever created the pop up people that talk on websites.

Dear Merchant Circle,

Please disable your the popup lady who tries to sell me on your package deals.

Thanks.

MerchantCircle

To experience the annoyingness for yourself – click here.

Zack.

Posted on: June 17, 2009

Tampax Girl Parts

Meet Zack, the star of the most disturbing online campaign EVER created.

The premise is that Zack went to bed one night with “guy parts” and woke up with “girl parts,” although he remains a guy in every other aspect. Throughout the videos Zack only expresses mild confusion, never close to FREAKING out like most guys would be.

On his site, Zack16.com,  you can read his diary and watch the very professionally produced videos of this transformation.  Check out his diary entry from Day 9 where a copywriter had the time of his life crafting these beautiful and touching words –

It happened so fast. C’mon, I just was just dealing with my newly acquired girl parts. And I had no choice. They just showed up. I didn’t even get a 30-day money back guarantee. Then BAM! I get hit by the menstrual express. I didn’t even have time to give my new girl parts a pet name like “Fifi” or “Alexandra.” No, we had to rush right into menstruation.

In the Day 9 video you’ll see the Tampax vending machine – voila after 9 freaking days of girl parts, vagina, PMS and menstruation talk we finally get a product placement that lets up know who to thank for this this “viral” series.

So thank you, I am now scarred for life. Is this as contagious as swine flu? Can I wake up one morning with “guy parts” or is this a guy to girl only type of thing? Why doesn’t Zack seem more concerned? Is this some sort of super strength STD that I need to be on the look out for?  Or does this prove that you can “lose it” if you don’t “use it”? Why hell isn’t he freaking out?? If I think Zack is cute, am I a lesbian? Ugh, you may have made me feel better about “Menstruation Island” but now I’m questioning my sexuality. Gee thanks Tampax!

Didn’t viral used to mean it was low budget and at least attempted to look like it was consumer produced? I wonder what the bill was for this because I see a part two where Zack wakes up with robot parts! Or his Fifi meets another Fifi and we learn about transsexuals. Or we follow around a girl who wakes up with “guy parts” and dribbles out apologizes to for every stereotypical guy cliche and then shaves her new balls, sponsored by Gillette.

You can read more about it on AdAge or if you’re like me, you can curl up into a ball and cry over the state of advertising.

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Bing.

Posted on: June 9, 2009

I am totally impressed with Bing, Microsoft’s attempt to get back into the search game, and its not just because of the plethora of results of my vanity search – I finally beat out the Erin Norton who makes jewelry.

Bing’s spin is that its a “Decision Engine” so they’ve organized and categorized the results to help you make decisions. I highly recommend testing out an image search (limitless scroll bar!), a restaurant search (check out the left hand options!) and a travel search (they graph out ticket prices!). For some more capabilities check out this video –

However, I’m really very disappointed by the display ads. These are just crap – so far I’ve only seen them on tech heavy/early adopter web sites – show me some flights to SFO, comparison shopping a new tech gadget an image search for some nerdy movie if you’re going with the early adopters.

Creepy guy in mirror,  woman giving me evil eye surrounded by photos and crappy stock “I can do it” photo = what is this ad for again? Erectile dysfunction? Anti-depressants? It’s so generic, no defined personality and totally lame.

bing 300x250b bing 300x250c bing 300x250d bing 300x250e

I highly recommend reading more about this article from ReadWriteWeb – Search 2.0 vs. Traditional Search.

Un-website.

Posted on: June 4, 2009

BooneOakley also launched a new site this week that’s causing some buzz as its completely in YouTube.

They utilize YouTube’s ability to have clickable portions within videos to create the buttons that take you to different “pages”. Very much like Modernista’s unwebsite (that Skittles later copied) and in keeping with their agency description “BooneOakley is a full-service, out of the box ad agency.”

Olden.

Posted on: February 6, 2009

Via TechCrunch comes possible the most awesome old school video. 

Oh the olden days before I was even born with their telepapers and rotary phones. 

Callout.

Posted on: January 28, 2009

A few weeks ago I discovered one of the videos R/GA created for their textual harrasment campaign and absolutely loved it. 

This week I discovered the campaigns website, ThatsNotCool and it is equally as entertaining and awesome.  I really hope the target demographic doesn’t find this site as hilarious and ineffective as I do becauuse youngins should really stop sending naked pictures of themselves. Not sure how they’re supporting this site and drive traffic, but I checked all the free web analytics sites I know and none of them even register thatsnotcool.com. Anyone out there know what other efforts are going into this campaign? 

nocool3

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