ErinIs…

Posts Tagged ‘education

PJs.

Posted on: September 29, 2008

Time to discuss another comercial that annoys me…

ClassInMyPJs.com has a spot that runs constantly on every morning on most of the MTV channels. While these media buyers got it right in traditional media, they are incredibly lacking with their online integration and the creative is insanely annoying.

The spot features a girl walking around the screen talking about how great it is to go to class in her pjs. Apparently she never went to high school or college, where people go into brick and mortar class rooms in their pjs.

If you’re trying to appeal to someone attempting to get a degree online, their motivation is most likely ease of use and time. Most of those seeking online degrees work full time or have other obligations (like a family), they don’t go to school online to stay at home all day. I highly doubt their target is so easily swayed or so lazy to pick their school based on which ones they can do in their “pink, fluffy slippers.” 

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Class.

Posted on: July 27, 2008

I graduated from college 3 years ago and through the course of my professional life realize, I’ve realized how little what I learned in classes is applicable to the real world. So I’ve put together a short list of classes that should be implemented at every college:

  • How to Land A Job: From resume writing to salary negotiations
  • Client Speak: Translating from Vendor to Agency to Client
  • Schmoozing 101: The art of small talk with and without alcohol
  • How to Deal With Difficult People: Learn tactics to make them bearable
  • Remembering Who: Tricks to being able to recall faces with names, companies, job titles, previous interactions and trivial family facts
  • Checks & Balances: How to balance work, social life, dating, finances, family and personal time
  • Just Say No: Learn how to tell your boss and clients no; bonus feature –  how to gently tell vendors no without crushing them or leaving them with false hopes
  • Quitting: The art of quitting your job but keeping your boss as an excellent reference

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