ErinIs…

Posts Tagged ‘trends

As the end of the year approaches every blogger out there is throwing down their 2009 predictions; I’m jumping off the cliff to throw down my own thoughts on the new year.

But don’t worry is isn’t some haughty predictions list, but merely a top 10 list of my hopes for marketing and technology in 2009. 

1. MySpace will die. Enough of the glitter backgrounds, 10 mintue page downloads and endless random friend requests from half naked teenagers. Most of the cool kids have left anyways. 

2. Everyone will stop hating on Twitter. You know you want to, like that one time in college. Get drunk and blame your experimental tweets on the booze. In four years if you’re not into it anymore you can just say you were going through a phase. Then you can follow me here

3. Spammers will learn correct grammar and proper English. Maybe more people would respond if they could read your spam emails or they contained plausable stories. Really I won the lottery in Nigeria, I didn’t even buy a lottery ticket?!

4. Mobile marketing will finally take off. The last few years have been predicted as The Year for mobile, please finally get big so the masses will figure out what the next big thing will be.

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Lust.

Posted on: August 20, 2008

I am horrible with cell phones. I’ve lost or broken every phone I’ve ever had.

Their deaths were hard on me from the graphite flip phone runaway that was never found to the a red Nokia who suffocated under couch cushions and the most tragic, a silver Moto who committed suicide by jumping into a mosh pit.

Forced to buy the cheapest replacement phone once a year, I was never able to acquire the coolest new phone. My cell shame grew as I started to attend more web conferences. The hot pink razr that replaced the suicide jumper was a poor fool compared to the iphones, Blackberys, Sidekicks and the rest of the rad phones of the web savvy professionals.

Then I had my first phone crush….I lusted after the Sony Ericsson W580i Walkman. An adorable jungle green slider, I fell in love with its useless apps. I thought being able to record and identify songs on my phone would make my life complete. But after a few months, TrackID, Pocket Fitness and VideoDJ have lost their luster and my eyes have started wandering…

 

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Tweet.

Posted on: July 16, 2008

So a couple days ago I started to question if the proliferation of social media was concentrated among social media folks and tech savvy people because my friends are concentrated on myspace and facebook. I don’t know anyone else who is on Twitter, Plurk, Brightkite, Friend Feed or Hi5….

Apparently, I’m not the only one who thinks that some social media sites have a higher concentration of marketers/techs. The Toad Stool has noticed the trend too. Read his take on it here.

The Toad Stool definitely brings up a very valid point that as marketers we always have to put it back into perspective or real world users. Social media geeks (or geeks in general) are the foundation of most social networking sites. I bet most of my friends have never heard of the 5 sites mentioned above, but the ones they do use they are experts within and would take offense to an unwanted invasion of their social space by a brand. It becomes the marketers responsibility to fully understand each application, its users and the best way to communication within each network.

Another side to this is the analysis of social networks in Google Trends by Louis Gray. San Francisco and Silicon Valley are so much more media savvy and immersed in social media that the rest of the nation. If you take a look at the findings you’ll see that SF residents are into the newer social sites, while the rest of the nation is into the biggies like Facebook, AOL, Ebay and MySpace. Which makes sense as these are the early adopters, the progressive techies.

Actually, we have a client located in the Livermore/Pleasanton area, just east of San Francisco, who is currently trying to increase the customer base amongst 18-34 yr olds within the region. This data is making me rethinking their online strategy….back to work then.


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