ErinIs…

Posts Tagged ‘social media

Inactive.

Posted on: June 10, 2009

The buzz in the Twittersphere is all about Hubspot’s latest State of the Twittersphere, available here. It examines levels of activity of Twitter users by the following statistics:

79.79% failed to provide a homepage URL
• 75.86% of users have not entered a bio in their profile
• 68.68% have not specified a location
• 55.50% are not following anyone
• 54.88% have never tweeted
• 52.71% have no followers
  • 79.79% failed to provide a homepage URL
  • 75.86% of users have not entered a bio in their profile
  • 68.68% have not specified a location
  • 55.50% are not following anyone
  • 54.88% have never tweeted
  • 52.71% have no followers

With an astounding 55.50% never tweeting, many started to say that most people were not using twitter and the huge growth that Twitter experienced were just accounts being created, not users being created. The main argument here goes back to the idea of monetization – if most Twitter accounts are inactive (as determined by the lack of tweets and followers) then Twitter’s value is severely decreased.

However, I don’t see the above statistics (especially the lack of tweets) as a sign that Twitter users are inactive. All of us social media consultants always say that the first step to social media is listening. Its important to know what people are saying and how to use a social network, before just jumping right in. Secondly, after the initial Twitter objection, “I don’t want to read about what people are eating,” comes “I don’t have anything interesting to say.”  Of the few (real life) friends I have on Twitter about half don’t tweet. They subscribe to their favorite celebs, a couple news outlets and their own real life friends. To them its just another RSS feed.

The real value of Twitter isn’t the number of active users, its the number of active listeners.

China.

Posted on: June 2, 2009

Big news out of China this week is that the government has once again cut off access to Twitter, Facebook, Flickr, YouTube and other social media sites in preparation for the 20th anniversary of  the Tiananmen Square protests. You can read here, here and here to learn more. 

Which makes me wonder why this awesome campaign by Ogilvy (Frankfurt, Germany) for the International Society for Human Rights does not include the President of China, Hu Jintao? (Via

Iran

Cuba

Venezuela 

Google turned me into a stalker with the launch of Google Latitude. I wasn’t paying attention when I signed up to test it out and checked everyone in my Google address book which is, thankfully, much smaller than my Yahoo or Outlook address books. Apparently, Google sends an email to everyone letting them know you’d like to stalk them and then sends them emails whenever you check in. 

Everyone in my address book received an invite to let me stalk them and then two emails telling them where I was (sadly both times at the office). One of my friends was so kind as to let me know via Facebook that she had received notification that I wanted to know her every move. While for the most part stalking my friends is totally cool, there are a couple people in my address book I would rather not stalk (especially when it tells them I’m doing so). Awkward….

So thanks Google.

Is a double opt-in set up so much to ask? You couldn’t have put in a little pop up that says “Are you sure you want to send an email to these people to invite them to your Latitude network?” 

Oh and my assesment of latitude is that it is sub par geo-location social networking; BrightKite does it better.

Future.

Posted on: October 19, 2008

Politicals are known to ruin any media buyers schedules, but they also push the boundaries of media and advertising with incredible creativity. Politics is not just about negative ads and talking points, its about harnessing the future of advertising.

Obama’s use of social marketing, new media and traditional is a perfect example of how to integrate and reach out to niche groups of your target demographic. By hiring Chris Hughes, a Facebook co-founder in 2007, Obama sealed his fate in connecting to and motivating the younger voters through these platforms. 

In addition to a slew of new media, Obama has started running in game advertising. The presidential candidate will be featured within nine games from EA within X-Box Live editions of NHL, Madden, NBA and other sports games. Obama is featured on billboards and other signage within the games and is running the in game ads through November 3rd. 

Other successful use of news media by Obama include:

Read the rest of this entry »

Technorati released their annual State of the Blogsphere earlier this week. Increbily insightful and interesting data. I’ll let you pour over it yourselves, but here are some of the findings.

On a side note, blogosphere is one of my favorite web words, not as good as flasturbation, but sooo much better than the boring lingo of traditional media. 

– 77% of active internet users read blogs 

– The mean annual revenue for a blogger is $6K

– 4 or 5 bloggers post brand or product reviews 

– 53% of US bloggers are male; 73% of bloggers in Europe and Asia are male

– More than half of bloggers in teh US and Eurpoe are 35+

– Women are more likely to sell their advertising via an ad network

–  San Francisco is the US city with the highest concentration of bloggers 

– Personal satisfaction is the most important measure of success

– A third of bloggers are concerned with people learning their identity

Ok I don’t want to give it all away! Go read more here.

Spam.

Posted on: September 15, 2008

There is a lot of argument amongst advertisers, social media users and the online gurus as to where advertising stands in the lines of social media.

  • Is it really ok to make your brand a “friend” or to ask people to become your “fan”?
  • Do banner ads and text ads intrude on the social space on the web?
  • What does engagement really mean?
  • Do social media users respond to advertising while in the midst of a conversation with their friends Can social media really monetize itself and prove that their worth the billions of dollars marked on their price tags?

Honestly, I have no flippin clue to any of those answers.

Read the rest of this entry »

More.

Posted on: August 16, 2008

New Facebook layout is nice. Streamlined, clean and easy to navigate.

I realize they’re trying to live up to their price tag but they ads feel so much more intrusive on the right hand side, constantly refreshing with every tab I navigate to.

Thankfully the horrid Shaun White ads are gone, but I have yet to find a facebook ad that makes me want to click on any of them. And shoving more ads at my eyeballs will increase the likelihood of my clicking on them.


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