ErinIs…

Posts Tagged ‘outdoor

Endless.

Posted on: June 22, 2009

Outdoor is just not as creative as it should be. Very few brands take advantage the possibilities of outdoor which is why I appreciate the out of the box thinking on this campaign by Agency V out of Paris, France. But it falls short in execution.

Polo Match. An endless list of equipment.

Polo Match. An endless list of equipment.

What do you think? I don’t want to skew your opinion so I’ll let you know my thoughts after the jump…

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Tube.

Posted on: May 31, 2009

Times are tough within the ad industry, not just for us agency folks vendors and reps are killing for a buy right now. Reps have started calling weekly to check in for updates and whoring out their rates just for a tiny bit of cash flow. 

CBS Outdoor in England has taken a different approach to the recession. They utilized their network of signage within London’s tube’s to launch a campaign which demonstrates the effectiveness and value of their space. As much as I adore digital, out of home has so many opportunities to be creative and reach a mass of people without the constraints of electronic mass media. It is definitely not included enough in most campaigns, especially tied back to digital. 

CBS Outdoor utilized their signage network within 35 Tube stations throughout London,  placing controversial images that lead viewers to the site TimeToConsider.co.uk to vote, comment and engage with the campaign images. 

The ad campaign ended on May 20th and generated millions visitors to the site, thousands of votes and 617 comments in total on the four images (shown below). 

CBS Outdoor Foxhunt Billboard  CBS Outdoor Chickens Billboard

CBS Outdoor Homeless Billboard   CBS Outdoor Tank Billboard

The Brand Republic had this quote from Mike Hemmings, CBS Outdoor’s London Underground brand manager in this article. 

 “Using a standard Underground pack, we’ve shown that Underground advertising can be central in leading opinion, debate and awareness, not just within London, but across the UK.Who knows how many conversations this has created over a pint in the pub, but the volume of online debate alone highlights how Tube ads are remembered, talked about and acted on far beyond this initial three-minute exposure.”

Well done!

This is taking billboards to a whole new level. 

Audi told BMW it was their move and Santa Monica BMW took that challenge with a bigger more badass billboard across the street. Genius! 

santamonicabmw

Juggernaut Advertising is the agency responsible for the bold move from Santa Monica BMW.

I applaud them for not only being creative and snarky but aware of the original Audi billboard and being able to sell this to their client.

Well played, Juggernaut well played. 

Check out a video of the process below

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Creepy.

Posted on: September 1, 2008

I would be scared if I stumbled upon one of these things at a mall.

Vodpod videos no longer available.

Cookies.

Posted on: July 24, 2008

This makes me want cookies and a giant glass of milk….and I hate milk.

Sweet work by Draft FCB New York.

Found on I Believe in Advertising

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Eggs.

Posted on: July 15, 2008

Ah-maz-ing

This is the new McDonald’s signage for its location across the street from Wrigley Field, created by Leo Burnett Chicago.

The egg is only open from 630a to 1030a (McDonald’s breakfast times). The yolk reads “Fresh Eggs Daily.”

While I highly doubt McDonald’s has ever served actual eggs, the concept is brilliant.

Click on either of the above pictures for the full spread from AdLand.

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