ErinIs…

Posts Tagged ‘search

Bing.

Posted on: June 9, 2009

I am totally impressed with Bing, Microsoft’s attempt to get back into the search game, and its not just because of the plethora of results of my vanity search – I finally beat out the Erin Norton who makes jewelry.

Bing’s spin is that its a “Decision Engine” so they’ve organized and categorized the results to help you make decisions. I highly recommend testing out an image search (limitless scroll bar!), a restaurant search (check out the left hand options!) and a travel search (they graph out ticket prices!). For some more capabilities check out this video –

However, I’m really very disappointed by the display ads. These are just crap – so far I’ve only seen them on tech heavy/early adopter web sites – show me some flights to SFO, comparison shopping a new tech gadget an image search for some nerdy movie if you’re going with the early adopters.

Creepy guy in mirror,  woman giving me evil eye surrounded by photos and crappy stock “I can do it” photo = what is this ad for again? Erectile dysfunction? Anti-depressants? It’s so generic, no defined personality and totally lame.

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I highly recommend reading more about this article from ReadWriteWeb – Search 2.0 vs. Traditional Search.

Wordier.

Posted on: March 2, 2009

According to a Hitwise study found search queries are getting longer. Check it out here

As you can see from the chart below searches with 4 words and more (8 words are up 22%) are up year over year. While Hitwise doesn’t offer an explanation of this, I think its due to a combination of the increased number of sites being indexed by SEs and the increase in SEO.

Search is a journey (I picked up that gem at one of the online marketing conferences).

It makes sense that the further you are on that journey (or further in the funnel or closer to grandma\’s house, whatever you want to call it), the wordier your search query becomes. You\’re asking questions and searing for information without being able to engage in a conversation. Most of the time you know what you are looking for, from the address to a bar to the history of a sports team, and its hard for a simple term in a search engine to understand that.

Search engines are still inadequate at reading minds and SEOers are busy trying to tell it that their sites are the ones that have all your answers. There have been rumors about Twitter taking over Google as the place to search for information and while Twitter search and asking my tweeple questions is super quick and reliable it is not going to replace my love for Google.

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Search.

Posted on: October 9, 2008

If you Google me are any of the results actually me?

When we hired a new addition to the agency…I immediately ran the candidates names through Facebook, Google and Addictomatic to find about more about them. I won’t divulge the dirt, but it made me think about what online dirt is out there on my name that is not really me.

My name is pretty standard, so I’m not surprised that when I search for myself there are plenty of results and I am not one of them. Addictomatic returns some of my blog posts and tweets, but most of the listings are the other hundreds that share my name.

Read the rest of this entry »

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Buying.

Posted on: October 6, 2008

While cleaning out my Bloglines, I stumbled on this iMedia Connection article from July. I really wish I had read it when it was published as it has some great tips for search marketing. 

Read the entire article here

The biggest lesson is that it’s important to support your search campaign like any other media buy. Complementing search with traditional media and leveraging your placement in one to increase the success of the other. Too often search is thrown on when there is a little extra budget and very little investigation goes into building and maintaining it. Traditional media buys are broken down by demographic, geographic,  and industry trends, search should be treated the same way.

Cool.

Posted on: August 1, 2008

The new search engine Cuil (pronounced as cool) launched earlier this week. Lots of online hype, but I am just not impressed by it.

Interface is interesting, although a bit too much text to read through. Results are just wacky! A post on Current regarding these wacky results asks you to type ‘Jesus’ in the search results…#1 result is Jesus Dress Up. Seriously check out the site.

I’ve typed in client URLs for the search phrase and yet those pages are not served up in the search results. With Google now owning about 90% of all online searches after its acquisition of Yahoo’s search capabilities, I’m glad to see there are some new companies trying to balance it all out. I just wish that Cuil lived up to the hype.

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