ErinIs…

Posts Tagged ‘behavioral targeting

Excess.

Posted on: February 10, 2009

So raise your hand if in the last few weeks you’ve noticed these ads EVERYWHERE online. 

excess

While these ads annoy me to no end, I would kill to work on this account. This is one of the few accounts that has increased their spend recently and they are just blanketing the web. 

Not sure if their on a behavioral buy (although I don’t look up diet information), could be demographic (because all 25 year old women are obsessed with their weight) or maybe they’re just buying remanent ad space by zip or DMA.

The website (yes I clicked, I was curious) is positioned as a San Diego woman’s blog. Anyone else click through on these and have a website targeting their DMA?

AdBrite.

Posted on: October 16, 2008

My favorite ad network is hitting some rough times thanks to the economy as Sequoia Capital asking its companies to buckle down and prepare for the worst. 

Despite that this October will be one of AdBrite’s best months, it laid off 40% of its staff and is cutting back on additional spending. The VC firm is preparing for the worst so they can emerge from the market’s current failure. 

I’m currently running a campaign through AdBrite and aboslutely love their service. It’s honest, transparent, easy to use and has provided impressive results in our behavioral targeting campaign. Thankfully, the deep cuts are in an effort to ensure profitability this year and the continued success of the company.

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Clients.

Posted on: August 28, 2008

I spent most of today at a client meeting and I actually enjoyed myself.

The client was gracious but stern, interested but respected our expertise. Maybe its the lack of sleep or remnants from my sick day this week…or maybe I just don’t go see clients often enough.

Client approved my first Behavioral Targeting campaign (woooo). I’m excited to get to use all the sneaky big brother stats the web stores about everyone (even you!). Lack of privacy slightly creeps me out, but its so beneficial as an advertiser! I’ll keep all ten of my readers updated on what I find 😉


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