ErinIs…

Posts Tagged ‘politicals

Future.

Posted on: October 19, 2008

Politicals are known to ruin any media buyers schedules, but they also push the boundaries of media and advertising with incredible creativity. Politics is not just about negative ads and talking points, its about harnessing the future of advertising.

Obama’s use of social marketing, new media and traditional is a perfect example of how to integrate and reach out to niche groups of your target demographic. By hiring Chris Hughes, a Facebook co-founder in 2007, Obama sealed his fate in connecting to and motivating the younger voters through these platforms. 

In addition to a slew of new media, Obama has started running in game advertising. The presidential candidate will be featured within nine games from EA within X-Box Live editions of NHL, Madden, NBA and other sports games. Obama is featured on billboards and other signage within the games and is running the in game ads through November 3rd. 

Other successful use of news media by Obama include:

Read the rest of this entry »

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Politicals for a media buyer mean bumped spots, lack of inventory and increased rates. For everyone else its constantly being berated by negative smear ads, cheesy pro-American spots and never ending news coverage.

But I can fully support Captain Morgan’s political advertising.

He put together a spot on his campaign platform as well as a Facebook page in support of his presidency.

I’ll be voting for the Captain because he supports 2 day work weeks and 5 day weekends!


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