Posted on: April 27, 2009

This is taking billboards to a whole new level. 

Audi told BMW it was their move and Santa Monica BMW took that challenge with a bigger more badass billboard across the street. Genius! 


Juggernaut Advertising is the agency responsible for the bold move from Santa Monica BMW.

I applaud them for not only being creative and snarky but aware of the original Audi billboard and being able to sell this to their client.

Well played, Juggernaut well played. 

Check out a video of the process below


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