ErinIs…

Endless.

Posted on: June 22, 2009

Outdoor is just not as creative as it should be. Very few brands take advantage the possibilities of outdoor which is why I appreciate the out of the box thinking on this campaign by Agency V out of Paris, France. But it falls short in execution.

Polo Match. An endless list of equipment.

Polo Match. An endless list of equipment.

What do you think? I don’t want to skew your opinion so I’ll let you know my thoughts after the jump…

Read the rest of this entry »

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Zack.

Posted on: June 17, 2009

Tampax Girl Parts

Meet Zack, the star of the most disturbing online campaign EVER created.

The premise is that Zack went to bed one night with “guy parts” and woke up with “girl parts,” although he remains a guy in every other aspect. Throughout the videos Zack only expresses mild confusion, never close to FREAKING out like most guys would be.

On his site, Zack16.com,  you can read his diary and watch the very professionally produced videos of this transformation.  Check out his diary entry from Day 9 where a copywriter had the time of his life crafting these beautiful and touching words –

It happened so fast. C’mon, I just was just dealing with my newly acquired girl parts. And I had no choice. They just showed up. I didn’t even get a 30-day money back guarantee. Then BAM! I get hit by the menstrual express. I didn’t even have time to give my new girl parts a pet name like “Fifi” or “Alexandra.” No, we had to rush right into menstruation.

In the Day 9 video you’ll see the Tampax vending machine – voila after 9 freaking days of girl parts, vagina, PMS and menstruation talk we finally get a product placement that lets up know who to thank for this this “viral” series.

So thank you, I am now scarred for life. Is this as contagious as swine flu? Can I wake up one morning with “guy parts” or is this a guy to girl only type of thing? Why doesn’t Zack seem more concerned? Is this some sort of super strength STD that I need to be on the look out for?  Or does this prove that you can “lose it” if you don’t “use it”? Why hell isn’t he freaking out?? If I think Zack is cute, am I a lesbian? Ugh, you may have made me feel better about “Menstruation Island” but now I’m questioning my sexuality. Gee thanks Tampax!

Didn’t viral used to mean it was low budget and at least attempted to look like it was consumer produced? I wonder what the bill was for this because I see a part two where Zack wakes up with robot parts! Or his Fifi meets another Fifi and we learn about transsexuals. Or we follow around a girl who wakes up with “guy parts” and dribbles out apologizes to for every stereotypical guy cliche and then shaves her new balls, sponsored by Gillette.

You can read more about it on AdAge or if you’re like me, you can curl up into a ball and cry over the state of advertising.

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News.

Posted on: June 15, 2009

I was a Journalism major in college and while I was not of the uber-Journalism persuasion, I’ve always had a healthy respect for Jouranlists. Growing up I was always a news junkie; the world has always fascinated me, from politics and religion to trends and tragedy. While I didn’t pursue a career in Journalism, it still holds a special place in my heart.

It pains me to see the state of broadcast Journalism today.

Today as Iran erupts in protests over the disputed legitimacy of their recent Presidential election, Twitter streams are full of news with pictures and videos most of which  fails to get covered both nationally (CNN’s coverage has been lacking) and locally.

Very rarely do I watch local news, but I figure its 10pm and I could very easily tune in to the local news to catch up on Iran.  So while a very important Middle Eastern nation is going through a democratic uprising what do all three local news channels lead with for the 10pm news? A local middle school’s trip to China. Second story?  High school prank gone bad. I want the f’ing news, not my community weekly newspaper.

/rant

For news done right check out the #iranelection twitter stream, Time and the BBC.

UPDATE: I attempted to watch the local morning news – one station spent 30 seconds mentioning that the happenings in the rest of the world, using the a graphic of an Iranian woman putting her ballot in the box and no mention of the protests. The story followed an update about the Turkey stampede at the Del Mar Fair and was followed by a story about Kung Fu Panada being played at Viejas outdoor theatre tonight.

I give up. Back to the interwebs I go for my news.

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Fiber.

Posted on: June 15, 2009

Just the other day I was thinking about the lack of humor in high fiber food commercials.

Silly, but still gets to their copy points.

Vanity.

Posted on: June 13, 2009

Did you get your vanity Facebook URL? The Friday night geekfest resulted in 200,000 vanity URLS within the first 3 minutes according to Mashable (the start time was 12:01 EST Saturday morning).

I logged on at about 9:05 PST last night and acquired Facebook.com/ErinNorton. There are a 125 other Erin Nortons on Facebook, so I considered myself pretty lucky.

While I went with my full name to continue my personal branding efforts, others disregarded the future of their online identity and picked completely random user names and the daring few “facesquated” on friends, foes and brands.

Here are my top 5  random Facebook user names:

index

yourmomwashere

lolcatz

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

moc.koobecaf

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Inactive.

Posted on: June 10, 2009

The buzz in the Twittersphere is all about Hubspot’s latest State of the Twittersphere, available here. It examines levels of activity of Twitter users by the following statistics:

79.79% failed to provide a homepage URL
• 75.86% of users have not entered a bio in their profile
• 68.68% have not specified a location
• 55.50% are not following anyone
• 54.88% have never tweeted
• 52.71% have no followers
  • 79.79% failed to provide a homepage URL
  • 75.86% of users have not entered a bio in their profile
  • 68.68% have not specified a location
  • 55.50% are not following anyone
  • 54.88% have never tweeted
  • 52.71% have no followers

With an astounding 55.50% never tweeting, many started to say that most people were not using twitter and the huge growth that Twitter experienced were just accounts being created, not users being created. The main argument here goes back to the idea of monetization – if most Twitter accounts are inactive (as determined by the lack of tweets and followers) then Twitter’s value is severely decreased.

However, I don’t see the above statistics (especially the lack of tweets) as a sign that Twitter users are inactive. All of us social media consultants always say that the first step to social media is listening. Its important to know what people are saying and how to use a social network, before just jumping right in. Secondly, after the initial Twitter objection, “I don’t want to read about what people are eating,” comes “I don’t have anything interesting to say.”  Of the few (real life) friends I have on Twitter about half don’t tweet. They subscribe to their favorite celebs, a couple news outlets and their own real life friends. To them its just another RSS feed.

The real value of Twitter isn’t the number of active users, its the number of active listeners.

Bing.

Posted on: June 9, 2009

I am totally impressed with Bing, Microsoft’s attempt to get back into the search game, and its not just because of the plethora of results of my vanity search – I finally beat out the Erin Norton who makes jewelry.

Bing’s spin is that its a “Decision Engine” so they’ve organized and categorized the results to help you make decisions. I highly recommend testing out an image search (limitless scroll bar!), a restaurant search (check out the left hand options!) and a travel search (they graph out ticket prices!). For some more capabilities check out this video –

However, I’m really very disappointed by the display ads. These are just crap – so far I’ve only seen them on tech heavy/early adopter web sites – show me some flights to SFO, comparison shopping a new tech gadget an image search for some nerdy movie if you’re going with the early adopters.

Creepy guy in mirror,  woman giving me evil eye surrounded by photos and crappy stock “I can do it” photo = what is this ad for again? Erectile dysfunction? Anti-depressants? It’s so generic, no defined personality and totally lame.

bing 300x250b bing 300x250c bing 300x250d bing 300x250e

I highly recommend reading more about this article from ReadWriteWeb – Search 2.0 vs. Traditional Search.

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