Archive for the ‘twitter’ Category


Posted on: July 10, 2009

United Airlines broke Dave Carrol’s guitar. He spent over nine months trying to get the airline to take responsibility and pay for the damages; they refused. So he took to the interwebs and created this incredibly catchy and entertaining video “United Breaks Guitars” with his country music band Son of Maxwell.

The video currently has 12,559 comments, 5-stars by 19,750 ratings and 2.3+ million views.

When will companies learn that poor customer service + internet = horrible reputation destruction? It took the man more than a year to get completely rejected by United claims, write the blog post and create the video. Which means United had a year to make things right, they had a year to pay $1200 to fix the guitar that the airline workers broke, they had a year to make Dave Carrol a fan of United.

How hard is it to train your employees to be nice to your customers? How difficult is it to do right right thing?

According to United’s Twitter the airline contacted Dave, donated $3,000 to Thelonius Monk Institute of Jazz 4 Music Education 4 Kids and is working with Dave for some positive songs. Too late? What do you think?



Posted on: June 10, 2009

The buzz in the Twittersphere is all about Hubspot’s latest State of the Twittersphere, available here. It examines levels of activity of Twitter users by the following statistics:

79.79% failed to provide a homepage URL
• 75.86% of users have not entered a bio in their profile
• 68.68% have not specified a location
• 55.50% are not following anyone
• 54.88% have never tweeted
• 52.71% have no followers
  • 79.79% failed to provide a homepage URL
  • 75.86% of users have not entered a bio in their profile
  • 68.68% have not specified a location
  • 55.50% are not following anyone
  • 54.88% have never tweeted
  • 52.71% have no followers

With an astounding 55.50% never tweeting, many started to say that most people were not using twitter and the huge growth that Twitter experienced were just accounts being created, not users being created. The main argument here goes back to the idea of monetization – if most Twitter accounts are inactive (as determined by the lack of tweets and followers) then Twitter’s value is severely decreased.

However, I don’t see the above statistics (especially the lack of tweets) as a sign that Twitter users are inactive. All of us social media consultants always say that the first step to social media is listening. Its important to know what people are saying and how to use a social network, before just jumping right in. Secondly, after the initial Twitter objection, “I don’t want to read about what people are eating,” comes “I don’t have anything interesting to say.”  Of the few (real life) friends I have on Twitter about half don’t tweet. They subscribe to their favorite celebs, a couple news outlets and their own real life friends. To them its just another RSS feed.

The real value of Twitter isn’t the number of active users, its the number of active listeners.


Posted on: May 12, 2009

Twitter spam is the new Nigerian Prince. Ever since the whole Ashton Kutcher race to a million followers I’ve noticed that twitter spam has taken over. So thanks Ashton for teaching people that twitter is not a social media tool, but rather a constant race to gain more followers. 

BA (Before Ashton) you’d see a fake profile with a tweet or two pushing some sort of pay for followers or ‘I make millions from click fraud’ ads every day or two. Twitter was usually pretty quick getting rid them and it was not really intrusive so I didn’t mind. But now we have hash-tag spam, porn profiles and generally people who think Twitter is just about getting a lot of followers. 

I tired to engage one such spammer, @Toxic_Concepts to try and figure out why they were hash-tag spamming. And while I didn’t really get an answer, they did switch their tactics after my tweets, so I feel like I must have broken through. Now, while I’m pretty sure they are just responding to any tweet they see with random comments back at least they are starting to understand that twitter is about talking to people. 

Check out the conversations below. 

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I’m still on my Twitter kick…so my apologies to anyone who is not (yet) a fan of microblogging. There has been an increase lately with spammers and while I will follow back most who follow me, I will quickly unfriend someone if I suspect they’re spam (or really annoying). Do people who spam actually click on spam links, open ‘junk mail’ or get annoyed by it all? 

I think you might be a spammer (or really annoying) if:

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Posted on: November 24, 2008

Twitterverse, Tweettown, Twittersphere…whatever you want to call the group of Twitter was all a flutter this weekend regarding the breakthrough of Twitter advertising. Be-A-Magpie is the first attempt (as far as I’m aware) of monetizing Twitter and actually pays you to give up a few of your tweets to advertisers. 

I really do not understand what the uproar is about. Seems like a solid amount of Twitters are involved in marketing, advertising, social media or at the very least promoting themselves. As long as advertisers respect the social space and put out interesting tweets, I don’t think it’ll change Twitter very much. 

Spammers who create an account, follow thousands of people without providing substaintial content just to get traffic on their website are far worse then any Magppie. 

Check out twitter search for those discussing Magpies and the acutal magpie tweets. Intersting stuff! 



Ok I think I’m finally addicted to Twitter. I signed up for Twollow earlier this week and that pushed me over the edge. Despite my love of microblogging, most of my friends and coworkers barely know the name Twitter.

I stumled upon this neat little slideshare on the Twittering which I think covers the basics rather well.



Posted on: July 12, 2008

I’m slowly becoming a fan of Twitter. Facebook has had the ‘status’ entry for quite some time, so it’s nothing new, but the content is completely different for Twitter. My status updates on Facebook are about where I am, who I’m with or what I did over the weekend. They’re personal mini notices to my friends.

“Erin Norton is…excited for her trip to Miami”

My Twitter posts tend to reflect more on what I know, what’s going on or what I’ve just learned. Usually, my tweets are linked to a news article, blog or video. Very rarely to I post thoughts in regard to my own life.

Usually hate ridiculous ads….but for some reason I love these.

Twitter is fun and I like the idea of microblogging, but I know no one else who twitters. I follow a random assortment of publications, blogs and social media celebs, but none of my friends are into the social media scene and they would NEVER twitter.

How can I persuade my friends that social media doesn’t bite? Is it just the tech and media folks that populate these sites?


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