Archive for the ‘agencies’ Category


Posted on: June 4, 2009

BooneOakley also launched a new site this week that’s causing some buzz as its completely in YouTube.

They utilize YouTube’s ability to have clickable portions within videos to create the buttons that take you to different “pages”. Very much like Modernista’s unwebsite (that Skittles later copied) and in keeping with their agency description “BooneOakley is a full-service, out of the box ad agency.”



Posted on: May 27, 2009

Too good not to share – via Renegade Agency Confessional

I can’t remember what life was like before YouTube.


Posted on: May 17, 2009

Frank Duffel is a guy I could see my dad being buddies with – a bit of a hard ass but simple and straight forward. While he puts the “no” in innovation, he somehow ended up with a Facebook page, a youtube series and his own website, but my guess is that the overly ambitious June is responsible for that (see episodes 4 and 5). 

Mr.Duffel is the President of The Post Shredded Wheat Co. where they’ve done nothing to change the cereal since 1892. After two two huge achievements, adding milk to cereal and make Post Shredded Wheat spoon size, Post Shredded Wheat has not changed a thing. To fully understand Frank check out his speech on Progress…good stuff. 

Well done Ogilvy! It’s incredibly entertaining, sociable and still delivers a powerful message. Heck, I bought a box at the grocery store today and I don’t even eat cereal.

This is taking billboards to a whole new level. 

Audi told BMW it was their move and Santa Monica BMW took that challenge with a bigger more badass billboard across the street. Genius! 


Juggernaut Advertising is the agency responsible for the bold move from Santa Monica BMW.

I applaud them for not only being creative and snarky but aware of the original Audi billboard and being able to sell this to their client.

Well played, Juggernaut well played. 

Check out a video of the process below

Read the rest of this entry »


Posted on: April 14, 2009

On the new bsuiness squad I think a lot about my dream accounts to land. Some are on the list because I absolutely love the products, some are on there because I geniuely think they’d be fun, some purely for the challenge, some because I think there are so many creative and innovative ways to advertise. 

1. The cool start up no one even knows about yet. 

2. Lucky Charms 

3. GUESS footwear 

4. The Ivy Hotel

5. The Raiders 

6. Islands

7. Puma

8. Hardrock

9. Charlotte Russe 

10. United states Lawn Bowls Association


Who are your dream clients?


Posted on: April 7, 2009

Charles Schwab commercials have been using the rotoscoping technique in their ads since about 2005. These ads have always annoyed me. I can’t stand the use of animation purely for the sake of using animation.

Advertising Rules #72 – In commercials targeted towards adults (especially middle aged adults), animation should only be used if real live people could not execute the story line more effectively.

Esurance commercis are a great example of when animation helps the message and the spot. There is no way those storylines could be executed with the same tone, message and slickness if real people were used. Charles Schwab, on the other hand, really doesn’t need to animate people’s faces as they sit on a bench in front of a camera and bitch to you. Real live people could pull that off just fine. 

But then there’s Charles Schwab who is trying to sell itself as an upstanding and reliable finance company. Do the cartoonish characters really support the focus of the campaign? The use of less smug and REAL people would be so much more effective.

Talk to Chuck is such a great line and its completely laid to waste after a viewer sees the douchy characters rotoscoped to ultimate creepiness.  

Charles Swchab recently put its $100M media into play, with incumbent Omnicom’s PHD, Universal McCann and Aegis’s Carat all being invited to pitch. How about you put creative into play too? Your media buy is going to remain ineffective so long as your creative is this terrible.

I couldn’t find a recent spot as an example, but this one from 2008 looks exactly the same as the one from this month. 

Based on the youtube comments, I guess I’m not alone in my distaste for rotoscoping…


Posted on: March 24, 2009

Slammed. Overwhelmed. Overworked. 

Take your pick. I know that’s no excuse to abandon my blog, but I’ve barely seen my apartment let alone my friends. I just haven’t had time to post anything new. 

I do have a ridicuoulous back log of half thought out posts waiting in my drafts folder, so when I have time I’ll be back in a flurry! 

My boss promises next week will be better….we’ll see…

Tags: ,


March 2018
« Jul