ErinIs…

Inactive.

Posted on: June 10, 2009

The buzz in the Twittersphere is all about Hubspot’s latest State of the Twittersphere, available here. It examines levels of activity of Twitter users by the following statistics:

79.79% failed to provide a homepage URL
• 75.86% of users have not entered a bio in their profile
• 68.68% have not specified a location
• 55.50% are not following anyone
• 54.88% have never tweeted
• 52.71% have no followers
  • 79.79% failed to provide a homepage URL
  • 75.86% of users have not entered a bio in their profile
  • 68.68% have not specified a location
  • 55.50% are not following anyone
  • 54.88% have never tweeted
  • 52.71% have no followers

With an astounding 55.50% never tweeting, many started to say that most people were not using twitter and the huge growth that Twitter experienced were just accounts being created, not users being created. The main argument here goes back to the idea of monetization – if most Twitter accounts are inactive (as determined by the lack of tweets and followers) then Twitter’s value is severely decreased.

However, I don’t see the above statistics (especially the lack of tweets) as a sign that Twitter users are inactive. All of us social media consultants always say that the first step to social media is listening. Its important to know what people are saying and how to use a social network, before just jumping right in. Secondly, after the initial Twitter objection, “I don’t want to read about what people are eating,” comes “I don’t have anything interesting to say.”  Of the few (real life) friends I have on Twitter about half don’t tweet. They subscribe to their favorite celebs, a couple news outlets and their own real life friends. To them its just another RSS feed.

The real value of Twitter isn’t the number of active users, its the number of active listeners.

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