ErinIs…

Cardboard.

Posted on: May 7, 2009

Cardboard cutout french fries and hamburgers is something my niece would love – she loves to play restaurant -its also the focus of Chilli’s new ad campaign by Hill Holiday. There are spots, banner ads and a website.

pj-blands 

As an advertiser I get it, but as a consumer I think “so you’re better than cardboard, good for you but I’m going  somewhere with higher standards.” It is a well executed campaign, the media buyers are on point with placement and integration, but the message is just meh for me.

Check out the spot after the jump. 

I see it as the equivalent as someone saying “I only date women who don’t totally repulse me. Can I take you out sometime?” No you can’t, I want someone with higher standards.

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