ErinIs…

Dad.

Posted on: December 28, 2008

JC Penny has done something incredibly right with their viral campaign for ‘The Doghouse’. My 60 some year old father excitedly told me all about this hilarious video/website his friend sent him. He had the freaking commercial memorized.

Now my dad had no idea it was from JC Penny’s; he doesn’t know what a viral campaign is; hell he’s not even really sure how it saw it online. But he loves it so much he told my brothers and uncles about it at Christmas. 

I tried to explain what viral was and that it was actually from JC Penny. He didn’t care. He wanted me to show him how to upload his picture to the website because he felt he probably desereved it at some point in his life (possibly for the Christmas he bought the entire family a gym membership, thanks dad). 

Well done JC Penny’s, bravo. 

Just for my dad here is the website Beware of the Doghouse. Enjoy!

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