Posted on: October 26, 2008

As an industry we fail miserably in our own marketing and advertising. No where is that more epic then in our agency websites. I’ve been working on the agency website redo here, so I’ve been scouring the web for ideas on our own site. Most agencies sites are ridicolously complicated and lame and because who doesn’t love lists so here are some pointers I’v compiled from my research!! 

1)  Your site should not take more than 2 seconds to load. I don’t care how cool it is 4 mintues later, I don’t have the patience or time.

2) Do not include sound effects. Ever. I don’t care if you have a mute or stop button, if I wanted to listen to a power ballad or techno jam while I looked through your site I would turn on my i-pod. 

3) Do not have a video reel that launches when I load your homepage, especially if that video is someone talking to me. I’m on your website to find information quickly, not to get a lecture. I’m talking to you Provision Media and Pixel Motion Motors.

4) Jargon is not ok. Big words don’t really impress especially if I can’t understand what you do because you’re text is compiled from Buzzwords. 

5) Sure its great that you’ve been around 20 years, but there is no reason to put every piece of your work on your site. Pick your best, your favorites or a few from different media and industries. There is no reason to put up that ad with the spelling mistake that made it to print. Seriously. 

If you learn nothing else from this rant please remember that just because you can do something does not mean that you should!


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