Posted on: September 20, 2008

There has been some good advertising for cancer recently.

Stand Up For Cancer ran in Wired and Blender to promote their telethon and it was actually good. The copy of the ad is straight to the point without making me defensive or dismissive. Casey Affleck looks like your ‘average’ guy so it doesn’t feel like a cheesy celeb endorsemen. Unfortunately I can’t find the a picture of the ad online but Stand Up to Cancer has a Facebook page and a website.

Then I saw ads for the Cancer Institute of Australia. If these don’t break your heart and make you want to desperately want to fund a cure, then you’re absolutely heartless.


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