Posted by: Cali on: June 17, 2009
Meet Zack, the star of the most disturbing online campaign EVER created.
The premise is that Zack went to bed one night with “guy parts” and woke up with “girl parts,” although he remains a guy in every other aspect. Throughout the videos Zack only expresses mild confusion, never close to FREAKING out like most guys would [...]
Posted by: Cali on: May 23, 2009
The power of community is evident through many social media platforms. Companies are learning that cultivating a positive brand experience through open communication and 24/7 availability can create consumers who are your brand advocates. I am a huge believer of social media participation and online reputation management (really you can’t create your presence without closely [...]
Posted by: Cali on: May 20, 2009
Back in the olden days of the internet, Facebook was just for college kids, flash sites were cool and you couldn’t rely on someecards to be there to help you communicate openly with your friends.
All the way back in 2003 you had to rely on your own internet skills to send out cards to your [...]
Posted by: Cali on: May 17, 2009
Frank Duffel is a guy I could see my dad being buddies with – a bit of a hard ass but simple and straight forward. While he puts the “no” in innovation, he somehow ended up with a Facebook page, a youtube series and his own website, but my guess is that the overly ambitious June [...]
Posted by: Cali on: April 24, 2009
As I wipe away the lauhgter tears and mascara running down my cheeks, I’m posting these Bruins commercials.
I discovered this Bruins Vicotry Dance Spot on AdRants and fell in love with the Bruins bear. Guys take note, you dance like that and I’m yours.
The laughing so hard I’m crying continued with [...]
Posted by: Cali on: April 13, 2009
I couldn’t have said it better myself.
It doesn’t fit in a roledex becasue it doesn’t belong in a roledex.
My card is die cut. My card is foil stamped. My card is embosed.
Posted by: Cali on: February 23, 2009
This went viral a couple of weeks ago and I didn’t have a chance to post or write about it. It’s such a great spoof of the New York Times spot.
Posted by: Cali on: February 9, 2009
One of the best PSA campaigns ever put together. Well produced, fabulous integration with enough components to go viral all on its own . They even created their own little catch phrase, Tan-Tasic.
Check out the website for your free Computer Tan trial.
Posted by: Cali on: December 28, 2008
JC Penny has done something incredibly right with their viral campaign for ‘The Doghouse’. My 60 some year old father excitedly told me all about this hilarious video/website his friend sent him. He had the freaking commercial memorized.
Now my dad had no idea it was from JC Penny’s; he doesn’t know what a viral campaign [...]
Posted by: Cali on: December 2, 2008
Cripsin Porter is launching yet another campaign for Burger King’s Whopper. A few months after the Whopper Freakout, they’ve come up with Whopper Virgins. Check out the website and the spot below, the documentary will officially launch in 5 days.
Apparently some folks are mad at BK using the term virgins (really people?) and the whole [...]
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