Posts Tagged ‘viral’
Meet Zack, the star of the most disturbing online campaign EVER created.
The premise is that Zack went to bed one night with “guy parts” and woke up with “girl parts,” although he remains a guy in every other aspect. Throughout the videos Zack only expresses mild confusion, never close to FREAKING out like most guys would be.
On his site, Zack16.com, you can read his diary and watch the very professionally produced videos of this transformation. Check out his diary entry from Day 9 where a copywriter had the time of his life crafting these beautiful and touching words -
It happened so fast. C’mon, I just was just dealing with my newly acquired girl parts. And I had no choice. They just showed up. I didn’t even get a 30-day money back guarantee. Then BAM! I get hit by the menstrual express. I didn’t even have time to give my new girl parts a pet name like “Fifi” or “Alexandra.” No, we had to rush right into menstruation.
In the Day 9 video you’ll see the Tampax vending machine – voila after 9 freaking days of girl parts, vagina, PMS and menstruation talk we finally get a product placement that lets up know who to thank for this this “viral” series.
So thank you, I am now scarred for life. Is this as contagious as swine flu? Can I wake up one morning with “guy parts” or is this a guy to girl only type of thing? Why doesn’t Zack seem more concerned? Is this some sort of super strength STD that I need to be on the look out for? Or does this prove that you can “lose it” if you don’t “use it”? Why hell isn’t he freaking out?? If I think Zack is cute, am I a lesbian? Ugh, you may have made me feel better about “Menstruation Island” but now I’m questioning my sexuality. Gee thanks Tampax!
Didn’t viral used to mean it was low budget and at least attempted to look like it was consumer produced? I wonder what the bill was for this because I see a part two where Zack wakes up with robot parts! Or his Fifi meets another Fifi and we learn about transsexuals. Or we follow around a girl who wakes up with “guy parts” and dribbles out apologizes to for every stereotypical guy cliche and then shaves her new balls, sponsored by Gillette.
You can read more about it on AdAge or if you’re like me, you can curl up into a ball and cry over the state of advertising.
The power of community is evident through many social media platforms. Companies are learning that cultivating a positive brand experience through open communication and 24/7 availability can create consumers who are your brand advocates. I am a huge believer of social media participation and online reputation management (really you can’t create your presence without closely monitoring the results through a rep management process).
Sometimes the community takes something and owns it in a way you could have never imagined making it 100 times awesomer. In those times you can only be thankful that some people have way too much free time on their hand and just the right dose of creativity. Yahoo Answers, Amazon Reviews and some people’s random sites have generated hundreds of users to participate and hundreds of thousands to view.
Here are some of my favorite:
- 688 customer reviews
- 7,245 users voted on the reviews
This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that’s when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to ‘howl at the moon’ from time to time (if you catch my drift!)……
- 4 response
- 416 users voted on the reviews
…The internet burned brightly as an escape, a way to show who you were to a wider audience, a way of discovering and sharing things you never knew existed, a way of forcing back the ever encroaching shadows of the real world to keep your internal flame burning just that little bit longer….
- 1,059 customer reviews
- 1,436 users voted on the reviews
One should not be intimidated by Tuscan Whole Milk. Nor should one prejudge, despite the fact that Tuscan is non-vintage and comes in such large containers. Do not be fooled: this is not a jug milk. I always find it important to taste milk using high-quality stemware — this is milk deserving of something better than a Flintstones plastic tumbler. One should pour just a small dollop and swirl it in the glass — note the coating and look for clots or discoloration. And the color — it should be opaque, and very, very white. Now, immerse your nose in the glass and take a whiff. Tuscan transports you instantly to scenic hill towns in central Italy (is that Montepulciano I detect?) — there is the loamy clay, the green grass of summer days, the towering cypress…
Back in the olden days of the internet, Facebook was just for college kids, flash sites were cool and you couldn’t rely on someecards to be there to help you communicate openly with your friends.
All the way back in 2003 you had to rely on your own internet skills to send out cards to your friends, family and complete strangers. You bought a URL, maybe the name of your pet, you created a real life card and then you uploaded it to the previously mentioned URL.
The result of your efforts would be Jara.com.
Simple, effective and peaceful. Thank you Geoff and Jara. You made my day.
I can’t even be mad that I wanted your URL for a client. You’ve paid 6 years worth of domain and hosting fees so you could continue to wish those closest to you (and those of us who stumbled upon it) some much needed Peace on Earth.
Frank Duffel is a guy I could see my dad being buddies with – a bit of a hard ass but simple and straight forward. While he puts the “no” in innovation, he somehow ended up with a Facebook page, a youtube series and his own website, but my guess is that the overly ambitious June is responsible for that (see episodes 4 and 5).
Mr.Duffel is the President of The Post Shredded Wheat Co. where they’ve done nothing to change the cereal since 1892. After two two huge achievements, adding milk to cereal and make Post Shredded Wheat spoon size, Post Shredded Wheat has not changed a thing. To fully understand Frank check out his speech on Progress…good stuff.
Well done Ogilvy! It’s incredibly entertaining, sociable and still delivers a powerful message. Heck, I bought a box at the grocery store today and I don’t even eat cereal.
As I wipe away the lauhgter tears and mascara running down my cheeks, I’m posting these Bruins commercials.
I discovered this Bruins Vicotry Dance Spot on AdRants and fell in love with the Bruins bear. Guys take note, you dance like that and I’m yours.
The laughing so hard I’m crying continued with these ‘Rules’ spots.
I couldn’t have said it better myself.
It doesn’t fit in a roledex becasue it doesn’t belong in a roledex.
My card is die cut. My card is foil stamped. My card is embosed.
This went viral a couple of weeks ago and I didn’t have a chance to post or write about it. It’s such a great spoof of the New York Times spot.
One of the best PSA campaigns ever put together. Well produced, fabulous integration with enough components to go viral all on its own . They even created their own little catch phrase, Tan-Tasic.
Check out the website for your free Computer Tan trial.
JC Penny has done something incredibly right with their viral campaign for ‘The Doghouse’. My 60 some year old father excitedly told me all about this hilarious video/website his friend sent him. He had the freaking commercial memorized.
Now my dad had no idea it was from JC Penny’s; he doesn’t know what a viral campaign is; hell he’s not even really sure how it saw it online. But he loves it so much he told my brothers and uncles about it at Christmas.
I tried to explain what viral was and that it was actually from JC Penny. He didn’t care. He wanted me to show him how to upload his picture to the website because he felt he probably desereved it at some point in his life (possibly for the Christmas he bought the entire family a gym membership, thanks dad).
Well done JC Penny’s, bravo.
Just for my dad here is the website Beware of the Doghouse. Enjoy!
Cripsin Porter is launching yet another campaign for Burger King’s Whopper. A few months after the Whopper Freakout, they’ve come up with Whopper Virgins. Check out the website and the spot below, the documentary will officially launch in 5 days.
Apparently some folks are mad at BK using the term virgins (really people?) and the whole sending crappy fast food to remote areas of the world.
Personally, I’d love to be in on these meetings at CP and with BK. How exactly do you pitch this? So I’d love to go to remote areas of Greenland and bring crazy locals some Whoppers to test them against your competitor.
Thanks to Agency Spy and the Twitterverse foor the heads up on this!
Spoiler Alert! They pick the Sourdough Jack from Jack in the Box…hmmm delicious.