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Posts Tagged ‘tv spots

Exclusive.

Posted by: Cali on: June 26, 2009

What ever happened to category exclusivity in TV spot breaks?
An explanation for any non-media readers out there – typically when you place a buy at both the local and national level, you will be granted category exclusivity for the spot breaks you purchase and any good media buyer will demand it. Meaning that within the [...]

Competition.

Posted by: Cali on: May 26, 2009

I honestly don’t know which is more disturbing – encouraging ladies to mow their lawn through a song or a how-to video teaching  guys to trim the underbrush “so the tree looks taller”. Oy vey…While I can appreciate its a hard subject to get across through video I don’t know that a song or how [...]

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Spots.

Posted by: Cali on: May 22, 2009

There are some great TV spots out in rotation right now – here are my top 5 (in no particular order)
Check them out after the jump

Cardboard.

Posted by: Cali on: May 7, 2009

Cardboard cutout french fries and hamburgers is something my niece would love – she loves to play restaurant -its also the focus of Chilli’s new ad campaign by Hill Holiday. There are spots, banner ads and a website.
 
As an advertiser I get it, but as a consumer I think “so you’re better than cardboard, good [...]

Clean.

Posted by: Cali on: February 27, 2009

I saw this spot mixed in with the usual education connection, proactive and strip tease workout spots that make up the commerical breaks on MTV in the morning. My immediate reaction was – oy someone in traffic fucked up putting an intelligent and witty spot about something important in the world [...]

Spots.

Posted by: Cali on: January 29, 2009

Continuing on my TV spot kick for this week, here are a few of my favorite spots that I’ve recently noticed. 
H&R Block “Whisper” by Campbell Mithun 
H&R always has some good humerous tax time ads. This defintiely seems like something I would do. 

Youth.

Posted by: Cali on: January 26, 2009

I have been campaigning for recess and nap time at the office for years now. I used to kill at four square and handball in my elementary school days!
I absolutely have no idea how Diet Pepsi is youthful, I think of soccer moms chugging the stuff, but BBDO Toronto seems to that it is. At [...]

Cap’n.

Posted by: Cali on: December 27, 2008

Captain Morgan always does some great ads. Their holiday ads are absolutely exceptional, I giggle and wish for a captain and coke everytime I watch them. I love the concept and the actors are awesome. Sadly there are no piggy back rides or rides home with the delivery man, but lots of holiday Miracles are [...]

Confidence.

Posted by: Cali on: December 2, 2008

Clearasil has been around forever.  
Does their product work? No. 
Is this spot fantastic? Absolutely!

Who is their AOR?

BK.

Posted by: Cali on: October 30, 2008

I love the Steakhouse Shroom & Swiss spots for Burger King by Crispin. Don’t think I could ever put something that gross in my body, but the commericals are brilliant. 
Enjoy the 3 spots below