Posted by: Cali on: June 10, 2009
The buzz in the Twittersphere is all about Hubspot’s latest State of the Twittersphere, available here. It examines levels of activity of Twitter users by the following statistics:
79.79% failed to provide a homepage URL
• 75.86% of users have not entered a bio in their profile
• 68.68% have not specified a location
• 55.50% are not following [...]
Posted by: Cali on: June 2, 2009
Big news out of China this week is that the government has once again cut off access to Twitter, Facebook, Flickr, YouTube and other social media sites in preparation for the 20th anniversary of the Tiananmen Square protests. You can read here, here and here to learn more.
Which makes me wonder why this awesome campaign [...]
Posted by: Cali on: February 7, 2009
Google turned me into a stalker with the launch of Google Latitude. I wasn’t paying attention when I signed up to test it out and checked everyone in my Google address book which is, thankfully, much smaller than my Yahoo or Outlook address books. Apparently, Google sends an email to everyone letting them know you’d [...]
Posted by: Cali on: October 19, 2008
Politicals are known to ruin any media buyers schedules, but they also push the boundaries of media and advertising with incredible creativity. Politics is not just about negative ads and talking points, its about harnessing the future of advertising.
Obama’s use of social marketing, new media and traditional is a perfect example of how to integrate [...]
Posted by: Cali on: October 1, 2008
Technorati released their annual State of the Blogsphere earlier this week. Increbily insightful and interesting data. I’ll let you pour over it yourselves, but here are some of the findings.
On a side note, blogosphere is one of my favorite web words, not as good as flasturbation, but sooo much better than the boring lingo of [...]
Posted by: Cali on: September 15, 2008
There is a lot of argument amongst advertisers, social media users and the online gurus as to where advertising stands in the lines of social media.
Is it really ok to make your brand a “friend” or to ask people to become your “fan”?
Do banner ads and text ads intrude on the social space on the web?
What [...]
Posted by: Cali on: August 16, 2008
New Facebook layout is nice. Streamlined, clean and easy to navigate.
I realize they’re trying to live up to their price tag but they ads feel so much more intrusive on the right hand side, constantly refreshing with every tab I navigate to.
Thankfully the horrid Shaun White ads are gone, but I have yet [...]
Posted by: Cali on: July 30, 2008
The concept of BrightKite is brilliant -a location based social network that helps you keep track of your friends and introduces you to people around you. Great idea right?
But then people sign up like “skepticism” who recently checked in ti 92101…and felt the need to send everyone a picture of their breakfast. Yes those strawberries [...]
Posted by: Cali on: July 16, 2008
So a couple days ago I started to question if the proliferation of social media was concentrated among social media folks and tech savvy people because my friends are concentrated on myspace and facebook. I don’t know anyone else who is on Twitter, Plurk, Brightkite, Friend Feed or Hi5….
Apparently, I’m not the only one who [...]
Posted by: Cali on: July 13, 2008
Brilliant. I love this slide show – it will definitely be the preamble to all media plans.
There is an absolute need for social media in the mix with traditional media planning.
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