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Posts Tagged ‘smart

Lemming.

Posted by: Cali on: December 31, 2008

As the end of the year approaches every blogger out there is throwing down their 2009 predictions; I’m jumping off the cliff to throw down my own thoughts on the new year.
But don’t worry is isn’t some haughty predictions list, but merely a top 10 list of my hopes for marketing and technology in 2009. 
1. MySpace [...]

Simple.

Posted by: Cali on: October 11, 2008

I just stumbled on these two ambient campaigns via  Ads of the World and I think they’re both brilliant because of their simplicity and straightforward approach. 

First is a campaign for Hogar de Cristo which helps the  extremely poor in Ecuador. Simple and insightful campaign that definitely gets the point across.
Click on it for a better view.
 
 
 
The [...]

Self-Promo.

Posted by: Cali on: September 28, 2008

Agencies are the worst at doing their own advertising, this highlights some of the best. 
7 and 8 are smart and I adore all of the holiday cards because that’s one promo piece we always struggle with.  

Sharks.

Posted by: Cali on: July 29, 2008

I only realized it was Shark Week on the Discovery Channel this week because it peaked on Google Trends…but do love Shark Week. Not as much as I love Cash Cab on the Discovery Channel, but its pretty close!
The Discovery Channel has turned out some pretty great creative to promote it in NYC this year.
From Adverganza- [...]

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Cookies.

Posted by: Cali on: July 24, 2008

This makes me want cookies and a giant glass of milk….and I hate milk.
Sweet work by Draft FCB New York.
Found on I Believe in Advertising

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Eggs.

Posted by: Cali on: July 15, 2008

Ah-maz-ing
This is the new McDonald’s signage for its location across the street from Wrigley Field, created by Leo Burnett Chicago.
The egg is only open from 630a to 1030a (McDonald’s breakfast times). The yolk reads “Fresh Eggs Daily.”
While I highly doubt McDonald’s has ever served actual eggs, the concept is brilliant.
Click on either of the [...]

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F**K.

Posted by: Cali on: July 13, 2008

Brilliant. I love this slide show – it will definitely be the preamble to all media plans.
There is an absolute need for social media in the mix with traditional media planning.

Thanks.

Posted by: Cali on: July 2, 2008

Thank you Converse.
I love your microsites.
You motivate me.
And you make me feel better.

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