Posted by: Cali on: January 5, 2009
My very Southern Grandma Norton once wisely told me that “the only thing a girl can own is her reputation.” True, but hardly applicable to just women these days. Brands need to step up and listen own their online reputation becuase there will always be someone out there calling you a douchebag or a slut. [...]
Posted by: Cali on: October 22, 2008
The Online Advertising Playbook is a fantastic book for anyone trying to sort out new media. It covers the basics, provides insight through interesting and relevant case studies and won’t bore you to death. I read it for work but actually really enjoyed it.
Here are some of my favorite bits of information- you’ll have to read [...]
Posted by: Cali on: October 15, 2008
In a study posted on the Future Lab Blog, 70% of ads on Ads of the World posted in the last 4 months, did not include a URL. The article continues to rant about how ads should contain a URL by default in todays advertising world; I totally disagree.
Posted by: Cali on: September 29, 2008
Time to discuss another comercial that annoys me…
ClassInMyPJs.com has a spot that runs constantly on every morning on most of the MTV channels. While these media buyers got it right in traditional media, they are incredibly lacking with their online integration and the creative is insanely annoying.
The spot features a girl walking around the screen talking about [...]
Posted by: Cali on: July 8, 2008
Hilarious.
Dammit I always thought I was so skilled with guessing celebrity lips….everyone ALWAYS wins??
Sheesh I feel so cheated….
Man Vs Banner Ad
Posted by: Cali on: July 2, 2008
Thank you Converse.
I love your microsites.
You motivate me.
And you make me feel better.
