Posted by: Cali on: December 1, 2008
Experienced an RFP writing bender late last night but realized it was time to stop typing after this all too honest section of our Methodology appeared on screen.
Execute
During the “getting shit done” phase of our methodology we will take the research, timeline and plan and actually do work ,with your approval of course. We will [...]
Posted by: Cali on: October 14, 2008
On the short plane trip to the DMA I was catching up on some industry news via AdWeek. I read probably the most disheartening “the economy sucks” story since the crisis started to be big news.
The day before Wachovia was bought out by Wells Fargo, it awared it’s 150 million ad duties to Ogilvy & Mather. [...]
Posted by: Cali on: October 7, 2008
My current big project at the agency is redesigning and relaunching our agency website. It’s a beast of a project but by far my least favorite part is rewriting our case studies. They never turn out quite how I like them to read; I could edit them forever and never be satisfied.
But after seeing this [...]
Posted by: Cali on: September 26, 2008
In the time I devote to New Business I’m often scouring for propsect leads in the public sector and am amazed at the types of projects that the government has to bid out.
My favorite from this week was an RFP (request for proposal) on Redacting Services. Redacting is basically going through and removing sensitive information [...]
Posted by: Cali on: July 23, 2008
Currently at my agency I split my time between a couple of departments: Traditional Planning/Buying, Online Media, Account Services and New Business. I’m lobbying for business cards with a fill in the blank spot for my job title….
Media is the reason I’m in advertising. It’s all about being understanding how people consume media and utilizing various media to [...]
