Posted by: Cali on: May 19, 2009
Taking something lame and making it cool again is the ultimate re-branding. A major crisis is difficult to come back from, but it happens all the time; coming back from the depths lameness is a rare phenomena. Which is why I applaud you Happy Cow.
Fanny Packs are for the 80s costume parties, older tourists, Hulk [...]
Posted by: Cali on: May 8, 2009
I was going to share with you a spot for US Cellular by Publicis & Hal Riney because I’m in love with the concept. I could watch the crayons un-melt all day. So I grab the link from youtube and stick it in this blog, but then “This video has been removed by user” pops up. [...]
Posted by: Cali on: April 7, 2009
Charles Schwab commercials have been using the rotoscoping technique in their ads since about 2005. These ads have always annoyed me. I can’t stand the use of animation purely for the sake of using animation.
Advertising Rules #72 – In commercials targeted towards adults (especially middle aged adults), animation should only be used if real live people could [...]
Posted by: Cali on: July 19, 2008
I’m a 25 yr old female…so why in do I see this horrible commercial all the time on cable? Either there spending a shit ton on their media buy, or I’ve been watching too much History Channel and Comedy Central.
I can’t wait until behavioral targeting in the norm across all media, so I can stop [...]
Posted by: Cali on: July 18, 2008
Oh Google. I love you; I hate you. Most recently its been more hate then love because you’re trying to steal my job…read more about that here.
But the more I test out the Google buying systems for print, TV and radio the more I feel my job is totally secure. Google ad works is a [...]
Posted by: Cali on: July 10, 2008
There is a commercial I totally hate at the moment and it’s driving me mad every time its on air.
When I usually hate a spot its because I’m not in the demo and I can excuse it away b/c the message wasn’t really aimed at me. But the current Secret Deodorant spot is aboslute nonsense [...]
Posted by: Cali on: July 5, 2008
Probably my favorite web word.
I hate sites in flash. 99% of the time, the flash was a pointless design that adds no value to the site and only makes the SEO more difficult. What was so cool a few years ago is now just annoying and unnecessary.
So which web trends that are hot right now [...]
