Posted by: Cali on: June 22, 2009
Outdoor is just not as creative as it should be. Very few brands take advantage the possibilities of outdoor which is why I appreciate the out of the box thinking on this campaign by Agency V out of Paris, France. But it falls short in execution.
What do you think? I don’t want to skew your opinion [...]
Posted by: Cali on: January 21, 2009
While watching the inaguration on CNN from the ever so comfy beds at Encore at Wynn in Vegas (plush amazing beds), I was uber disappointed in the graphis department of CNN. Did anyone else notice the Facts being posted on screen? Who wrote them? Why did they even bother to waste screen space with such astounding [...]
Posted by: Cali on: July 25, 2008
Google is trying to take away one of my jobs, Traditional Media Planning/Buying, with the launch of their new products radio, TV and print buying features.
I gave them a fair shot and set about to test their research, planning, placing and buying capabilities. Here’s the good, the bad and the reason I still have a [...]