ErinIs…

Posts Tagged ‘behavioral targeting

Excess.

Posted by: Cali on: February 10, 2009

So raise your hand if in the last few weeks you’ve noticed these ads EVERYWHERE online. 

While these ads annoy me to no end, I would kill to work on this account. This is one of the few accounts that has increased their spend recently and they are just blanketing the web. 
Not sure if their on [...]

AdBrite.

Posted by: Cali on: October 16, 2008

My favorite ad network is hitting some rough times thanks to the economy as Sequoia Capital asking its companies to buckle down and prepare for the worst. 
Despite that this October will be one of AdBrite’s best months, it laid off 40% of its staff and is cutting back on additional spending. The VC firm is preparing [...]

Clients.

Posted by: Cali on: August 28, 2008

I spent most of today at a client meeting and I actually enjoyed myself.
The client was gracious but stern, interested but respected our expertise. Maybe its the lack of sleep or remnants from my sick day this week…or maybe I just don’t go see clients often enough.
Client approved my first Behavioral Targeting campaign (woooo). I’m excited [...]