Posted by: Cali on: May 7, 2009
Cardboard cutout french fries and hamburgers is something my niece would love – she loves to play restaurant -its also the focus of Chilli’s new ad campaign by Hill Holiday. There are spots, banner ads and a website.
As an advertiser I get it, but as a consumer I think “so you’re better than cardboard, good [...]
Posted by: Cali on: April 7, 2009
Charles Schwab commercials have been using the rotoscoping technique in their ads since about 2005. These ads have always annoyed me. I can’t stand the use of animation purely for the sake of using animation.
Advertising Rules #72 – In commercials targeted towards adults (especially middle aged adults), animation should only be used if real live people could [...]
Posted by: Cali on: December 30, 2008
I am definitely not Apple fan girl, despite my iphone lust, but I concede that Apple knows what their doing. They’ve revolutionzed the music business (even if they’re tactics are slightly evil). Apples move into cell phones is no different, they’ve revolutionized the level of features and customization users can expect.
Blackberry is desperately trying to [...]
Posted by: Cali on: August 20, 2008
Now that I’m on the prowl for a new phone I’ve started to notice the incredibly annoying the Sprint Instinct spots that seem to be on every commercial break. They even annoy me as I fast forward past them on my DVR.
I don’t even have a real critique, its just when ever they’re on I [...]
Posted by: Cali on: August 10, 2008
I’m not a copywriter. I’m a media planner/buyer/new business girl. However, all my research, planning and negotiations are pointless if an ineffective spot makes on my buy. So when I see an brand that fits my demo but the spot makes me dislike the brand, then I’m mad.
Secret failed at this and now Victoria’s Secret [...]
Posted by: Cali on: July 31, 2008
Dear Shaun White,
You need a new marketing team.
Best Regards,
Erin
How many things can you find wrong with this facebook ad?
