Archive for the ‘tv spots’ Category
Just the other day I was thinking about the lack of humor in high fiber food commercials.
Silly, but still gets to their copy points.
I honestly don’t know which is more disturbing – encouraging ladies to mow their lawn through a song or a how-to video teaching guys to trim the underbrush “so the tree looks taller”. Oy vey…While I can appreciate its a hard subject to get across through video I don’t know that a song or how to video are really the best choice.
There are some great TV spots out in rotation right now – here are my top 5 (in no particular order)
Check them out after the jump
I saw this spot mixed in with the usual education connection, proactive and strip tease workout spots that make up the commerical breaks on MTV in the morning. My immediate reaction was – oy someone in traffic fucked up putting an intelligent and witty spot about something important in the world on MTV.
Finally a commercial that about something important that isn’t boring, blah and stuck on A&E or History Channel. Just because I watch MTV doens’t mean all I care about is how I look or how to go to college in my PJs (I hate you education connection)!
I love this spot and its waaayyy better then any of Al Gore’s “We” campaign ads.
The Clean Coal spot was directed by the Coen Brothers and concepted by Crispin Porter + Bogusky.
CP+B is f’ing brilliant (full disclosure, I have an agency crush on CP+B) .
Continuing on my TV spot kick for this week, here are a few of my favorite spots that I’ve recently noticed.
H&R Block “Whisper” by Campbell Mithun
H&R always has some good humerous tax time ads. This defintiely seems like something I would do.
There are currently two advertisers getting it right in these rough economic times. Their messaging is on target, tone is full of empathy and their imagery soothing and familiar.
First is Walmart. Internationally hated, evil, souless Walmart is coming out with some phenonminal messaging that makes this Nordstom girl actually appreciate the mega store. They’ve emphasized the value of their products, showcased items (blue ray, video games, etc) that can be enjoyed by the family, together at home. Basically falling right in linewhat a retailer shouldbe doing during a recession.
Here’s one of the ads that focuses on gift cards but keeps the same tone and messaging of the rest of the product specific campaign (sorry about the qaulity).
The other advertiser getting it right is Hyundai.
I am definitely not Apple fan girl, despite my iphone lust, but I concede that Apple knows what their doing. They’ve revolutionzed the music business (even if they’re tactics are slightly evil). Apples move into cell phones is no different, they’ve revolutionized the level of features and customization users can expect.
Blackberry is desperately trying to salvage its reputation as THE phone for professionals and cool kids. The Blackberry Storm has adopted many of Apples features to compete (like their touch screen) and are currently running two ad campaigns. One campaign I absolutely love; the other has actually made me scream at the tv.
Clearasil has been around forever.
Does their product work? No.
Is this spot fantastic? Absolutely!
Who is their AOR?