Archive for the ‘bad ads’ Category
I am not a violent person. However, I would like to physically harm who ever created the pop up people that talk on websites.
Dear Merchant Circle,
Please disable your the popup lady who tries to sell me on your package deals.
To experience the annoyingness for yourself – click here.
In this time of economic crisis, are you really going to spend your money on bigger hair?
I don’t ever want to “bump a pony” thank you very much.
Is the woman dancing at 1:48 even wearing the thing?
I’ve lost all hope for the future of humanity.
Charles Schwab commercials have been using the rotoscoping technique in their ads since about 2005. These ads have always annoyed me. I can’t stand the use of animation purely for the sake of using animation.
Advertising Rules #72 – In commercials targeted towards adults (especially middle aged adults), animation should only be used if real live people could not execute the story line more effectively.
Esurance commercis are a great example of when animation helps the message and the spot. There is no way those storylines could be executed with the same tone, message and slickness if real people were used. Charles Schwab, on the other hand, really doesn’t need to animate people’s faces as they sit on a bench in front of a camera and bitch to you. Real live people could pull that off just fine.
But then there’s Charles Schwab who is trying to sell itself as an upstanding and reliable finance company. Do the cartoonish characters really support the focus of the campaign? The use of less smug and REAL people would be so much more effective.
Talk to Chuck is such a great line and its completely laid to waste after a viewer sees the douchy characters rotoscoped to ultimate creepiness.
Charles Swchab recently put its $100M media into play, with incumbent Omnicom’s PHD, Universal McCann and Aegis’s Carat all being invited to pitch. How about you put creative into play too? Your media buy is going to remain ineffective so long as your creative is this terrible.
I couldn’t find a recent spot as an example, but this one from 2008 looks exactly the same as the one from this month.
Based on the youtube comments, I guess I’m not alone in my distaste for rotoscoping…
The “I lost my job but am now making a ton of money from Google” ads are blanketing Facebook. I just thought they were annoying spam ad, then I noticed that the frankenstein hands inserted into the pictures. These ads are f’ing creepy!
When in the creative process does one say “What we’re really missing are some yellow Frankenstein hands!”
Facebook recently sent me a survey as a previous advertiser asking me why I no longer publish ads on the site, well take a look. Why would I place any of my clients within the same ad space as these ads?
I know I shouldn’t be picking on automotive companies right now. They’re hurting…bad. And they’re taking a bunch of fellow advertisers as they go. But really, you expect these commercials to bring customers back? Why not just call it a going out of business sale and save some money on production?
Please help me understand what this commercial trying to say. This is what I get from it…I think I’m missing the point.
Saturn’s are ugly, cheap cars most people normally wouldn’t be caught dead in, but now that the economy is shit please buy from us because we’re still cheap!
Surprise, Saturn dealerships are still open!
Yes, this is Saturn, the dealership that runs the same red tag event every year and yet always fails to sell cars.
Why the “Red Tag Discount” of only $924? You couldn’t spare 76 dollars and make it an even grand? Hell you couldn’t spare a dollar and make it at least $925?
While my memory of Auto Advisory guidelines is slightly fuzzy because I’ve been off of auto print for a while, I’m pretty sure the bottom line is supposed to say Total Discount from MSRP, not Total Value Compared to MSRP.
Ok I’ll stop, now I’m just being mean.