Excess.
Posted by: Cali on: February 10, 2009
So raise your hand if in the last few weeks you’ve noticed these ads EVERYWHERE online.
While these ads annoy me to no end, I would kill to work on this account. This is one of the few accounts that has increased their spend recently and they are just blanketing the web.
Not sure if their on a behavioral buy (although I don’t look up diet information), could be demographic (because all 25 year old women are obsessed with their weight) or maybe they’re just buying remanent ad space by zip or DMA.
The website (yes I clicked, I was curious) is positioned as a San Diego woman’s blog. Anyone else click through on these and have a website targeting their DMA?
March 1, 2009 at 9:22 am
These people do NOT know how to target on the web. I’ve been seeing this ad EVERYWHERE as well — and it’s grossing me out. Definitely a remnant buy.