Archive for January 28th, 2009
A few weeks ago I discovered one of the videos R/GA created for their textual harrasment campaign and absolutely loved it.
This week I discovered the campaigns website, ThatsNotCool and it is equally as entertaining and awesome. I really hope the target demographic doesn’t find this site as hilarious and ineffective as I do becauuse youngins should really stop sending naked pictures of themselves. Not sure how they’re supporting this site and drive traffic, but I checked all the free web analytics sites I know and none of them even register thatsnotcool.com. Anyone out there know what other efforts are going into this campaign?
Very cool concept from Ikea!
Fact: Next to the Bible and Harry Potter, the Ikea Catalogue is the third most printed publication worldwide.