ErinIs…

Moved!

Posted on: July 25, 2009

I’ve moved my blog over to my actual website Erinis.com please check it out and update your bookmarks or RSS.

Thanks for reading :)

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United.

Posted on: July 10, 2009

United Airlines broke Dave Carrol’s guitar. He spent over nine months trying to get the airline to take responsibility and pay for the damages; they refused. So he took to the interwebs and created this incredibly catchy and entertaining video “United Breaks Guitars” with his country music band Son of Maxwell.

The video currently has 12,559 comments, 5-stars by 19,750 ratings and 2.3+ million views.

When will companies learn that poor customer service + internet = horrible reputation destruction? It took the man more than a year to get completely rejected by United claims, write the blog post and create the video. Which means United had a year to make things right, they had a year to pay $1200 to fix the guitar that the airline workers broke, they had a year to make Dave Carrol a fan of United.

How hard is it to train your employees to be nice to your customers? How difficult is it to do right right thing?

According to United’s Twitter the airline contacted Dave, donated $3,000 to Thelonius Monk Institute of Jazz 4 Music Education 4 Kids and is working with Dave for some positive songs. Too late? What do you think?

Tricks.

Posted on: July 9, 2009

I don’t know what he is singing about and I don’t care. The video is brilliant and the song makes me smile.

but hilarious.

New campaign for Hardees’ about their new Biscuit Holes. Check out the spots below and the campaign site NameOurHoles.com to help the Southern/Eastern fast food chain come up with a better name for their Biscuit Holes.

A vs. B

Survey

Munching

Awful.

Posted on: June 27, 2009

I am not a violent person. However, I would like to physically harm who ever created the pop up people that talk on websites.

Dear Merchant Circle,

Please disable your the popup lady who tries to sell me on your package deals.

Thanks.

MerchantCircle

To experience the annoyingness for yourself – click here.

Exclusive.

Posted on: June 26, 2009

What ever happened to category exclusivity in TV spot breaks?

An explanation for any non-media readers out there – typically when you place a buy at both the local and national level, you will be granted category exclusivity for the spot breaks you purchase and any good media buyer will demand it. Meaning that within the a two minute and thirty second commercial break those other four :30 spots you’re running with will not be one of your competitors.

Your competitors could be in the next spot break, they could be in every one after yours, but they should not run in your break and certainly not after your spot in the same breaj. Sometimes it happens, rotators get stuffed in any aavails and when inventory is tight mix ups are bound to happen. But these days it seems as though category exclusivity is totally done with.

MTV seems to do this the most – a two minute break just aired three direct skin care competitors, one after the other.

Local news ran a competitor car spot in the same break they announced a program feature was sponsored by another local dealership of the same make. (Car dealerships are a bit more flexible in that two makes can run in the same break as long as they don’t directly compete – BMW and Chevy can share a spot break because people shopping for a Chevy would not then turn around and buy a BMW).

I’m surprised with the amount of inventory that this is even happening, but media companies and reps are too focused on making money to stay afloat. Unfortunately, its hard for a media buyer to track what other spots are running in the spot break as invoices only contain the date, time and rate of your own spots. Unless you (or god forbid) the client happens to catch it, you’ll never know.

Do you think exclusivity is a thing of the past or will it come back when stations don’t have to whore themselves out to stay afloat?

Currency.

Posted on: June 23, 2009

The Dollar ReDe$ign Project is asking folks to redesign US currency in an effort to encourage the US government to redesign the US currency and stimulate the economy. The Project was put together by Richard Smith.

While I do not understand how pretty new money will boost the economy, I enjoy checking out the submissions sent in. All of the designs are available for viewing here, you can read more about the project here and here.

These are my favorite submissions

By Michael Ross

Micheal Ross

By Richard Smith

Richard Smith

Dollar ReDe$ign Project

By Michael Tyznik

DollarA_ten front

DollarA_ten back

DollarA_twent front

DollarA_twent back

DollarA_fifty front

DollarA_fifty back

Tweets

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